Chapter Four

The Chief Research Adventurers

Two titles, one rule. Both were Chief Research Adventurers, but the ledger and the consequences belonged to the founder.

Muhammad Arham Hashmi and Nawazish Ali Khan in suits, 2024

Muhammad Arham Hashmi

Founder · Chief Research Adventurer

Student ID 20U00688 · Section I · Class of 2024, Lahore School of Economics. Built the first product, wrote the email campaigns, kept the books, and eventually wrote this site.

Nawazish Ali Khan

Chief Research Adventurer

Student ID 20U00587 · Section I · Class of 2024, Lahore School of Economics. Onboarded when one pair of hands stopped being enough. The two split every order over a shared checklist and ticked them off between their own final year classes.

The stack that ran the shop

Tools of the trade

Microsoft To Do

The order board. Every job became a shared checklist item, assigned, dated, and ticked.

Google Sheets

The accounts. Income, orders and splits, tracked to the rupee.

Google Meet

The boardroom. Planning calls squeezed between classes and after midnight.

SPSS

The workhorse for statistical runs and analysis deliverables.

Google Docs

Where the actual writing happened, drafts shared and turned around fast.

Gmail and WhatsApp

The storefront. Campaign emails out, orders in, files moving both ways all day.